Development of a showcase website for Abrisud

Abrisud: a showcase website serving a technical catalogue and distribution network

Abrisud is a brand specialising in pool and outdoor shelter solutions, with an extensive catalogue, technical products and a network of partners to promote.
The challenge: moving away from a “static catalogue” showcase website” to move to a WordPress platform:

• oriented generation of quotation requests,
• capable of highlight expertise and product ranges,
• while remaining perfectly connected to the existing information system (WinDev).

We have developed a custom WordPress showcase website, built around WooCommerce, Dokan, custom PHP modules, and integrations via web services.

Project objectives

• Structure a modern showcase website showcasing the Abrisud ranges.
• Facilitate product research and discovery (by need, by type of shelter, by use).
• Implement a clear contact path : forms, calls to action, requests for quotes.
• Synchronise certain data with the WinDev system via a web service.
• Prepare a technical base compatible with future developments (professional space, partner network, multi-vendor approach if necessary).

Our approach

1. Framing, content architecture and SEO

We began by working on:

• the’tree structure of the site,
• the product families and entries based on customer requirements,
• the SEO semantics : choice of menu titles, H1 headings, URL structures.

Objective: to make the Abrisud website a true acquisition tool, not just an online catalogue.

We have structured the content to:

• Respond to searches such as: “low pool enclosure”, “patio enclosure”, “motorised enclosure”, etc.
• Propose a smooth journey : category page → product sheet → contact us / request a quote.

2. WordPress + WooCommerce platform to manage the catalogue

Even if it is a showcase website, We used WooCommerce for:

• manage the product catalogue in a structured manner,
• have dedicated fields (dimensions, options, ranges, collections, etc.),
• prepare the ground for possible advanced features (quotation / shopping basket / professional area).

The product sheets have been adapted to the B2C/B2B context:

• highlighting of profits (safety, comfort, space saving, aesthetics),
• photo galleries and contextual visuals,
• evidence blocks (certifications, warranties, after-sales service, etc.),
• integrated calls to action: “Request a quote”, “Request a call back”, “Find an adviser”.

3. Using Dokan & preparing for a multi-vendor approach

Dokan was integrated to meet a need for network-based structuring (distributors, partners, resellers):

• possibility of’associate products or ranges with partner entities,
• future management of’dedicated areas (sellers/partners) if the model changes,
• preparation of a logic multisite / multi-vendor if Abrisud wishes, in the long term, to open up specific features to its partners.

Even though, at this stage, the site remains a showcase, the technical foundation is ready to evolve without rebuilding everything.

4. Custom PHP modules & WinDev web service

The technical core of the project: make WordPress communicate with the existing.

We have developed custom PHP modules for:

• interact with a WinDev web service,
• synchronise or retrieve certain data (catalogue, references, statuses, zones, etc.),
• limit duplicate entries for internal teams.

In concrete terms:

• WordPress becomes the shop window and the entry point for users,
• WinDev remains a business brick power station,
• exchanges take place via API / web services, with consistency checks.

This enables Abrisud to:

• to keep one's existing software ecosystem,
• while benefiting from the flexibility and ergonomics of a modern WordPress.

5. External APIs & technical optimisations

We have also integrated External APIs for:

• the geolocation management (find an adviser or contact point based on the user's location),
• improvement of’form experience (address autocompletion, standardisation, etc.).

At the same time, we worked on:

• optimisation of performances (caching, minification, media optimisation),
• the technical SEO tagging (schema, Hn structure, metadata),
• compatibility mobile-first for use on smartphones/tablets.

Technical stack & technologies used

• CMS : WordPress
• Product catalogue & structure : WooCommerce
• Network management / multi-vendor (scalable) : Dokan
• Customised developments :
  • Custom PHP modules
  • WinDev web service integration
  • External API integrations
• Front customisation : custom WordPress theme, templates dedicated to ranges/products
• SEO & performance : optimisation of loading times, URL structure, internal linking

Key features delivered

• ✅ Modern WordPress showcase website with a visual identity aligned with the brand.
• ✅ Structured catalogue via WooCommerce (ranges, families, characteristics).
• ✅ Optimised contact path : quote-oriented forms, clear CTAs, tracking possible.
• ✅ Connection to the WinDev web service to synchronise certain data and limit re-entry.
• ✅ Dokan base ready for network/multi-vendor logic (partners, resellers).
• ✅ Integration of external APIs (geolocation, form automation).
• ✅ SEO optimisations to capture searches related to pool enclosures and outdoor shelters.

Benefits for Abrisud

With this new showcase website, Abrisud now has:

• of a acquisition tool designed for digital, far beyond a simple catalogue,
• of a robust technical base, connected to the existing system (WinDev) without disrupting internal tools,
• from a base Extensible WordPress/WooCommerce, capable of accommodating:
  • a professional space,
  • multi-vendor features,
  • new ranges or countries,
  • more targeted SEO and marketing campaigns.

Do you have an existing IT system and need a modern showcase website?

If you have a project that requires:

• redesign a showcase website on WordPress,
• connect the site to an ERP, CRM or business web service,
• while maintaining a logical approach leads, forms and SEO,

We can take the same approach: framing, architecture, solid technical foundation, then custom integrations.