{"id":1387,"date":"2021-12-15T18:16:40","date_gmt":"2021-12-15T18:16:40","guid":{"rendered":"https:\/\/www.wsdigitalconsulting.com\/?p=1387"},"modified":"2021-12-15T18:16:40","modified_gmt":"2021-12-15T18:16:40","slug":"seo-wordpress-comment-bien-optimiser-son-site-web","status":"publish","type":"post","link":"https:\/\/www.evolurise.com\/en\/seo-wordpress-comment-bien-optimiser-son-site-web\/","title":{"rendered":"WordPress SEO: How to optimize your website?"},"content":{"rendered":"
WordPress SEO is a skill that all web designers need to master. The Google search engine receives more than 1,000 new sites a day, competing for top positions with thousands of other sites already on the web. So it's vital to know how to stand out from the crowd by applying SEO techniques that work every time. With your success in mind, WS Digital Consulting's web design experts have decided to teach you how to optimize your website. From basic settings to linkage, content adaptation and SEO performance optimization, you'll know exactly what to do.<\/p>\n\n\n\n
Being in the top 3 or top 5 of Google results is by no means easy. And to set the bar high, you need to be meticulous in everything you do. When creating a WordPress site, WS Digital Consulting advises web developers to consider SEO optimization from the very first click. This requires well-structured basic settings. Here's what you need to do to set up your new website optimally with the WordPress tool.<\/p>\n\n\n\n
Before embarking on basic website configuration, you need to master the nuts and bolts of SEO optimization for search engines like Google. And there's nothing difficult about that! Just ask yourself one question: what does Google want from my site?\u00a0<\/p>\n\n\n\n
Typically, the elements that website owners focus on when creating their pages are content quantity, keywords, image insertion and links. That's all well and good, but it's not enough. It's hard to stand out if you're following the same trend as everyone else.\u00a0<\/p>\n\n\n\n
To succeed on Google, you need to know that it loves unique, high-quality content.\u00a0<\/p>\n\n\n\n
Yes, quality is the word to keep in mind when creating a website. And quality means being able to attract, retain and satisfy visitors. So, contrary to popular belief, you need to focus on your visitors, not on Google's seductive techniques.\u00a0<\/p>\n\n\n\n
In a nutshell, to shine on Google, you need to focus on your visitors' well-being. Let's take a closer look.<\/p>\n\n\n\n
The basic setup of a WordPress website involves several elements. Knowing how to do this with the well-being of visitors in mind is an SEO trick that can help you stand out from the crowd. In the settings tab, tactfully create, fill in or configure :<\/p>\n\n\n\n
Once all these settings have been made, move on to the next step.<\/p>\n\n\n\n
When it comes to SEO, content is king. Everyone knows that. But how many people manage to elevate the royalty of their site's content?<\/p>\n\n\n\n
To get your site's content to appear in Google's top results, you first need to find relevant keywords related to your industry. This is an essential step that determines the success or failure of your work. That's why it's essential to go to great lengths to find the best keywords.<\/p>\n\n\n\n
There is free software in the Google Search Console, UberSuggest<\/strong> and paying (Yooda Insight<\/strong>) to select the right keywords for optimized content.<\/p>\n\n\n\n Next, you need to take into account Google's optimization criteria. These are :\u00a0<\/p>\n\n\n\n While you're optimizing the content of your site, you need to think about internal and external linking. This will be the subject of the next section.<\/p>\n\n\n\n It's impossible to effectively optimize the SEO of your WordPress website without mastering the notion of linkage.<\/p>\n\n\n\n Linking is an SEO operation that consists of inserting internal and external links into a piece of content or a page.\u00a0<\/p>\n\n\n\n What is an internal link? It's a redirect that takes the reader to another page on the site.\u00a0<\/p>\n\n\n\n An external link is a link that connects the content of a site to the content of another site.\u00a0<\/p>\n\n\n\n All these links are inserted to complete or better explain the meaning of a term in the text. They are sometimes added simply for illustrative purposes, and have a very positive impact on the page's SEO quality.\u00a0<\/p>\n\n\n\n The more relevant the information found by clicking on the button or on the inserted link, the more the reader approves of the quality of your content, and the better your page will be referenced by the search engine.<\/p>\n\n\n\n On WordPress, to add a link, simply open the page containing the additional information and copy its link into the address bar. Then select the word to be linked (anchor), click on the \"add link\" button and paste the previous link. The shortcut ctrl+K is very useful here.<\/p>\n\n\n\n As for the external link, the process is the same. The only difference is that the link to be copied belongs to a different site from yours.<\/p>\n\n\n\n We distinguish between long and short tail links, which include several or just one keyword in the anchor.\u00a0<\/p>\n\n\n\n Did you know that the number of links in a piece of content also influences a site's SEO quality?\u00a0<\/p>\n\n\n\n That's right! In SEO, nothing is done at random. Depending on the volume of your content, there's a specific number of links to insert. Especially when it comes to backlinks (links from your site to other sites), it's advisable to add only 2 or 3 links every 1,000 words, and above all to ensure the quality of the link. When the parameters are well defined, the content optimized and the mesh integrated, think about optimizing the overall performance of the website.<\/p>\n\n\n\n To optimize the performance of a WordPress site, you need to add a cache plug-in. There are a number of these plug-ins, all of which store a site's pages in the browser. This makes it easier and faster to access those pages over and over again.<\/p>\n\n\n\n Once you've linked a plug-in to your site, you can further optimize its performance by optimizing the images. To do this, simply :<\/p>\n\n\n\n Now you know everything you need to know to set up an SEO-optimized website. During the creation of your site or after it has been updated, the web developer in charge of the work should be able to take all these tips into account. This will ensure a readable, well-structured site, with good titles, links and quality media for a better visitor experience. After that, all you have to do is cross your arms and be patient to start seeing the first results.\u00a0<\/p>\n\n\n\n Would you like expert support in optimizing your website for better results? Discover our services<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" L\u2019optimisation SEO WordPress est une comp\u00e9tence que doivent ma\u00eetriser tous les cr\u00e9ateurs de sites web. Le moteur de recherche Google re\u00e7oit plus de 1000 nouveaux sites par jour qui se…<\/p>","protected":false},"author":2,"featured_media":4800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278,263,270,271],"tags":[],"yoast_head":"\n\n
SEO and Linking: for quality optimization<\/h2>\n\n\n\n
Optimizing website performance\u00a0<\/h2>\n\n\n\n
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