{"id":4774,"date":"2021-02-13T15:35:10","date_gmt":"2021-02-13T14:35:10","guid":{"rendered":"https:\/\/www.wsdigitalconsulting.com\/bilan-du-e-commerce-en-france-en-2020\/"},"modified":"2021-02-13T15:35:10","modified_gmt":"2021-02-13T14:35:10","slug":"bilan-du-e-commerce-en-france-en-2020","status":"publish","type":"post","link":"https:\/\/www.evolurise.com\/en\/bilan-du-e-commerce-en-france-en-2020\/","title":{"rendered":"E-commerce in France in 2020"},"content":{"rendered":"<p>Le 4 F\u00e9vrier 2021 s\u2019est tenue une importante conf\u00e9rence de presse de la <a href=\"https:\/\/www.fevad.com\" target=\"_blank\" rel=\"noreferrer noopener\">FEVAD<\/a> (F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance). Ce rendez-vous annuel a pour objectif de dresser le bilan du e-commerce en France sur l\u2019ann\u00e9e pr\u00e9c\u00e9dent, \u00e0 savoir ici 2020.\u00a0<\/p>\n\n\n\n<p>C&rsquo;est \u00e9galement l&rsquo;occasion de revenir sur les \u00e9v\u00e8nements marquants pour ce secteur, de faire le point sur le march\u00e9 et de d\u00e9crypter les tendances qui \u00e9mergeront en 2021. Dans cet article, nous vous r\u00e9capituleront les chiffres cl\u00e9s expos\u00e9s lors de cette conf\u00e9rence.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 100%;\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\u00a0<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><span class=\"has-inline-color\" style=\"color: #0676e5;\">Besoin de mettre en place une boutique en ligne ? <a href=\"https:\/\/www.wsdigitalconsulting.com\/contactez-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.wsdigitalconsulting.com\/contactez-nous\/\">Contact us<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e-commerce-fran-ais-un-march-de-112-milliards-d-euros\"><strong>E-commerce fran\u00e7ais\u00a0: un march\u00e9 de 112 milliards d\u2019euros<\/strong><\/h2>\n\n\n\n<p>Le secteur du e-commerce (produits et services), ayant r\u00e9alis\u00e9 un chiffre d\u2019affaires de 112 milliards d\u2019euros sur 2020, progresse de 8,5% par rapport \u00e0 2019. Cette croissance est due au contexte sanitaire actuel et au confinement des Fran\u00e7ais ayant drastiquement acc\u00e9l\u00e9r\u00e9 la digitalisation des enseignes et modifi\u00e9 les achats et le comportement des Fran\u00e7ais. Face \u00e0 la fermeture des commerces dits \u00ab\u00a0non-essentiels\u00a0\u00bb, les ventes sur Internet sont apparues comme la seule alternative permettant de g\u00e9n\u00e9rer du revenu. Le march\u00e9 fran\u00e7ais du e-commerce compte 17 400 sites suppl\u00e9mentaires par rapport \u00e0 l\u2019an pass\u00e9.\u00a0<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\">\n<div style=\"text-align: center;\">\u00a0<\/div>\n<p dir=\"ltr\" lang=\"fr\">17 400 sites de ventes en ligne suppl\u00e9mentaires en 2020 par rapport \u00e0 2019. <a href=\"https:\/\/twitter.com\/hashtag\/ecommerceFrance?src=hash&amp;ref_src=twsrc%5Etfw\">#ecommerceFrance<\/a> <a href=\"https:\/\/t.co\/QVh2WQQqDt\">pic.twitter.com\/QVh2WQQqDt<\/a><\/p>\n\u2014 FEVAD (@FevadActu) <a href=\"https:\/\/twitter.com\/FevadActu\/status\/1357253637244919808?ref_src=twsrc%5Etfw\">February 4, 2021<\/a><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p>La mont\u00e9e en puissance du e-commerce affecte \u00e9galement les ventes en ligne des marketplaces qui ont su proposer leurs services \u00e0 de nombreuses TPE\/PME et limiter la baisse de leurs ventes. En moyenne en 2020, les places de march\u00e9 ont progress\u00e9 de 27%, soit deux fois plus vite en comparaison avec 2019.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-forte-croissance-des-ventes-de-produits\"><strong>Forte croissance des ventes de produits\u00a0<\/strong><\/h2>\n\n\n\n<p>Les secteurs les plus dynamiques sont\u00a0:<\/p>\n\n\n\n<p>Ces secteurs ont tous \u00e9t\u00e9 propuls\u00e9s par la crise sanitaire et, en particulier, par les deux restrictions qui, d&rsquo;une part, ont conduit les Fran\u00e7ais \u00e0 s&rsquo;\u00e9quiper pour le t\u00e9l\u00e9travail (mobilier, d\u00e9coration, produits techniques) et, d&rsquo;autre part, \u00e0 reporter le shopping des f\u00eates (Black Friday, No\u00ebl, vacances, etc.) en ligne. L&rsquo;acc\u00e9l\u00e9ration des ventes a \u00e9t\u00e9 particuli\u00e8rement prononc\u00e9e au dernier trimestre 2020. La fermeture des magasins et des rayons dits non-essentiels au cours de la deuxi\u00e8me vague a entra\u00een\u00e9 une forte hausse des ventes en novembre, qui s&rsquo;est poursuivie malgr\u00e9 la r\u00e9ouverture des magasins en d\u00e9cembre.\u00a0<\/p>\n\n\n\n<p>Signe de cette \u00e9volution, le panier moyen a l\u00e9g\u00e8rement augment\u00e9 apr\u00e8s plusieurs ann\u00e9es de recul. Il est pass\u00e9 de 59\u20ac en 2019 \u00e0 61\u20ac en moyenne.\u00a0<\/p>\n\n\n\n<p>Cependant, ces r\u00e9sultats doivent \u00eatre contrast\u00e9s, car si les ventes de produits ont augment\u00e9 en moyenne de 32%, les ventes de services ont diminu\u00e9 de 10%. Ces r\u00e9sultats s&rsquo;expliquent notamment par la forte baisse (47%) des activit\u00e9s de loisirs et de tourisme.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-nouveaux-comportements-d-achat\"><strong>De nouveaux comportements d\u2019achat<\/strong><\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e 2020 a modifi\u00e9 les habitudes des Fran\u00e7ais. Les deux restrictions \u00e9nonc\u00e9es plus haut et les craintes li\u00e9es \u00e0 la COVID-19 les ont conduits \u00e0 commander davantage leurs produits en ligne. Le secteur alimentaire a bien s\u00fbr connu une forte croissance, en particulier pendant les premiers jours de confinement de par le boom du drive des grandes enseignes et des livraisons \u00e0 domicile. Une tendance qui semble se maintenir sur 2021.\u00a0<\/p>\n\n\n\n<p>Mais ce n\u2019est pas le seul secteur \u00e0 profiter de cet engouement pour la vente \u00e0 emporter\u00a0; le Click and Collect en point de vente, souvent mis en avant par les commer\u00e7ants pendant le confinement, a attir\u00e9 cette ann\u00e9e plus de 4 acheteurs en ligne sur 10 (41% de plus par rapport \u00e0 2019), bien que la livraison \u00e0 domicile soit pr\u00e9f\u00e9r\u00e9e par 85% des internautes.<\/p>\n\n\n\n<p>Les entreprises locales ont r\u00e9ussi \u00e0 se digitaliser rapidement et ont pu b\u00e9n\u00e9ficier du soutien des Fran\u00e7ais. En r\u00e9alit\u00e9, pr\u00e8s d&rsquo;un quart des acheteurs en ligne (25,7%) ont pass\u00e9 commande aupr\u00e8s de leurs commerces de proximit\u00e9 et ainsi les soutenir.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Nous conclurons cet article avec les mots du d\u00e9l\u00e9gu\u00e9 g\u00e9n\u00e9ral de la FEVAD, Marc LOLIVIER, qui r\u00e9sume les nouvelles tendances du e-commerce :\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab L\u2019ann\u00e9e 2020, marqu\u00e9e par la crise sanitaire, a profond\u00e9ment boulevers\u00e9 les habitudes d\u2019achat de millions de Fran\u00e7ais. Les conditions in\u00e9dites ont conduit ces derniers \u00e0 s\u2019organiser face aux restrictions de circulation et \u00e0 la fermeture de nombreux commerces physiques. Internet leur a permis de continuer \u00e0 s\u2019alimenter, s\u2019\u00e9quiper, se former, se divertir tout en respectant les mesures de protection sanitaire en vigueur. Certaines de ces habitudes tendent \u00e0 s\u2019inscrire dans le temps et cr\u00e9ent de nouvelles attentes parmi les consommateurs, comme celles d\u2019avoir acc\u00e8s en ligne \u00e0 leurs commerces de proximit\u00e9 par exemple.\u00a0\u00bb<\/em><\/p>\n<cite>Marc Lolivier<\/cite><\/blockquote>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Vous souhaitez vous digitaliser et mettre en place une boutique en ligne ? Vous souhaiter d\u00e9velopper vos ventes et prolonger votre activit\u00e9 en vendant vos produits et services en ligne sur un site marchand ? Faites confiance \u00e0 <strong><a href=\"https:\/\/www.wsdigitalconsulting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.wsdigitalconsulting.com\/\">WS Digital Consulting<\/a><\/strong> pour le d\u00e9veloppement de votre boutique en ligne. Nous proposons \u00e0 nos clients des solutions compl\u00e8tes cl\u00e9s en main, <a href=\"https:\/\/www.wsdigitalconsulting.com\/contactez-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.wsdigitalconsulting.com\/contactez-nous\/\">Contactez-nous !<\/a><\/p>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Le 4 F\u00e9vrier 2021 s\u2019est tenue une importante conf\u00e9rence de presse de la FEVAD (F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance). Ce rendez-vous annuel a pour objectif de&hellip;<\/p>","protected":false},"author":2,"featured_media":4796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bilan du e-commerce en France en 2020 | Evolurise<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez dans cet article, les chiffres cl\u00e9s expos\u00e9s lors de la conf\u00e9rence de presse de la FEVAD concernant le e-commerce en France en 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evolurise.com\/en\/bilan-du-e-commerce-en-france-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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