Why migrate from Wix/Webflow to WordPress in 2026?

Thousands of businesses migrate from Wix or Webflow to WordPress every year, and the trend is gathering pace. The reasons: poor performance, rising monthly costs, limited flexibility and dependence on the platform. If any of these points sound familiar, here’s what you need to know before migrating.

7 reasons to switch to WordPress

1. You do not own your website

Wix may change its prices, remove features, or even shut down overnight. In 2023, Wix increased its prices by 40 % without giving much notice. With WordPress, the code is yours to keep; you can host it wherever you like and export it at any time.

2. Performance deteriorates over time

On average, a Wix website achieves a mobile PageSpeed score of between 30 and 55. A well-optimised WordPress site achieves a score of between 85 and 96. This difference has a direct impact on SEO and conversion rates. Every extra second = 7 % lost conversions.

3. Costs are rising faster than your growth

Wix Business: €49 per month. Webflow CMS: 79 $ per month. Over 5 years: €2,940 to €4,740. For this price, you can have a bespoke WordPress site that you own, hosted for €29 per month, with far superior performance.

4. SEO is reaching its limits

Wix has made progress in terms of SEO, but remains limited when it comes to custom structured data, fine-grained management of canonical tags, complex redirects and advanced semantic cocooning. WordPress, with Rank Math Pro, offers total control.

5. You need a powerful e-commerce platform

Wix eCommerce and Webflow Commerce are decent options to get started with. But as soon as you need complex product variants, ERP integrations, subscriptions or advanced stock management, WooCommerce stands out as the go-to choice.

6. You want to integrate AI and automation

WordPress APIs enable far more advanced AI integrations than those available with Wix or Webflow. Chatbots powered by your data, dynamic personalisation, content generation – all of this is possible natively with WordPress.

7. Your technical team is evolving

As your business grows, so does your technical team. WordPress is the industry standard, so finding a WordPress developer is easy. Finding an expert Webflow or Wix developer is more difficult and more expensive.

How to migrate without losing SEO

Migration is the critical stage. A poorly managed migration can cause your organic traffic to drop by 30 to 50 %. Here is the procedure we follow at Evolurise:

1. SEO audit of the current website, Full Wix/Webflow crawl, extraction of all indexed URLs, backlink audit
2. URL mapping, Each old URL is mapped to its new WordPress equivalent
3. Content migration, Export/import of all posts, pages and media
4. WordPress development, Custom theme + all the features of the old website
5. Setting up 301 redirects, Each old URL redirects to the new one, without a query string
6. Sitemap Submission, New sitemap submitted to Google Search Console on the day it went live
7. 30-day monitoring, Daily monitoring of positions and traffic following migration

Are you interested in migrating to WordPress? Find out more about our WordPress redesign and migration service →