Why migrate from Wix/Webflow to WordPress in 2026?

En 2023, Wix a augmenté ses tarifs de 40 % sans préavis significatif. Pour beaucoup d’entreprises, ce jour-là a été le déclic : sur une plateforme fermée, vous ne possédez rien, et les règles peuvent changer du jour au lendemain. C’est l’une des raisons pour lesquelles le mouvement de migration vers WordPress s’accélère. Performances, coûts, flexibilité, indépendance : voici ce que vous devez savoir avant de franchir le pas, et surtout comment migrer sans sacrifier votre SEO.

7 reasons to switch to WordPress

1. You do not own your website

Wix may change its prices, remove features, or even shut down overnight. In 2023, Wix increased its prices by 40 % without giving much notice. With WordPress, the code is yours to keep; you can host it wherever you like and export it at any time.

2. Performance deteriorates over time

Un site Wix génère en moyenne un score PageSpeed mobile de 30 à 55. Un WordPress bien optimisé atteint 85 à 96. Cette différence se traduit directement en SEO et en taux de conversion. Chaque seconde supplémentaire = 7 % de conversions perdues. Le détail des leviers est dans notre guide Core Web Vitals WordPress.

3. Costs are rising faster than your growth

Wix Business: €49 per month. Webflow CMS: 79 $ per month. Over 5 years: €2,940 to €4,740. For this price, you can have a bespoke WordPress site that you own, hosted for €29 per month, with far superior performance.

4. SEO is reaching its limits

Wix has made progress in terms of SEO, but remains limited when it comes to custom structured data, fine-grained management of canonical tags, complex redirects and advanced semantic cocooning. WordPress, with Rank Math Pro, offers total control.

5. You need a powerful e-commerce platform

Wix eCommerce et Webflow Commerce sont des options correctes pour démarrer. Mais dès que vous avez besoin de variantes complexes, d’intégrations ERP, d’abonnements ou de gestion de stock avancée, WooCommerce s’impose comme la référence. Nous comparons les deux poids lourds dans notre comparatif WooCommerce vs Shopify.

6. You want to integrate AI and automation

WordPress APIs enable far more advanced AI integrations than those available with Wix or Webflow. Chatbots powered by your data, dynamic personalisation, content generation – all of this is possible natively with WordPress.

7. Your technical team is evolving

As your business grows, so does your technical team. WordPress is the industry standard, so finding a WordPress developer is easy. Finding an expert Webflow or Wix developer is more difficult and more expensive.

How to migrate without losing SEO

Migration is the critical stage. A poorly managed migration can cause your organic traffic to drop by 30 to 50 %. Here is the procedure we follow at Evolurise:

1. SEO audit of the current website, Full Wix/Webflow crawl, extraction of all indexed URLs, backlink audit
2. URL mapping, Each old URL is mapped to its new WordPress equivalent
3. Content migration, Export/import of all posts, pages and media
4. WordPress development, Custom theme + all the features of the old website
5. Setting up 301 redirects, Each old URL redirects to the new one, without a query string
6. Sitemap Submission, New sitemap submitted to Google Search Console on the day it went live
7. 30-day monitoring, Daily monitoring of positions and traffic following migration

Vous hésitez encore entre les plateformes avant de vous lancer ? Notre comparatif WordPress vs Webflow vs Shopify pose les critères de décision. Et une fois la décision prise, la migration sans perte de SEO, c’est précisément notre service de refonte et migration WordPress.