Why migrate from Wix/Webflow to WordPress in 2026?

In 2023, Wix increased its prices by 40 % without any significant prior notice. For many businesses, that day was the wake-up call: on a closed platform, you own nothing, and the rules can change overnight. This is one of the reasons why the move to WordPress is gathering pace. Performance, costs, flexibility, independence: here’s what you need to know before taking the plunge, and, most importantly, how to migrate without compromising your SEO.

7 reasons to switch to WordPress

1. You do not own your website

Wix may change its prices, remove features, or even shut down overnight. In 2023, Wix increased its prices by 40 % without giving much notice. With WordPress, the code is yours to keep; you can host it wherever you like and export it at any time.

2. Performance deteriorates over time

A Wix website generates an average mobile PageSpeed score of 30 to 55. A well-optimised WordPress site achieves a score of 85 to 96. This difference has a direct impact on SEO and conversion rates. Every extra second = 7 % lost conversions. Details of the key factors can be found in our WordPress Core Web Vitals guide.

3. Costs are rising faster than your growth

Wix Business: €49 per month. Webflow CMS: 79 $ per month. Over 5 years: €2,940 to €4,740. For this price, you can have a bespoke WordPress site that you own, hosted for €29 per month, with far superior performance.

4. SEO is reaching its limits

Wix has made progress in terms of SEO, but remains limited when it comes to custom structured data, fine-grained management of canonical tags, complex redirects and advanced semantic cocooning. WordPress, with Rank Math Pro, offers total control.

5. You need a powerful e-commerce platform

Wix eCommerce and Webflow Commerce are decent options to get started with. But as soon as you need complex product variants, ERP integrations, subscriptions or advanced stock management, WooCommerce stands out as the gold standard. We compare these two heavyweights in our WooCommerce vs Shopify: A Comparison.

6. You want to integrate AI and automation

WordPress APIs enable far more advanced AI integrations than those available with Wix or Webflow. Chatbots powered by your data, dynamic personalisation, content generation – all of this is possible natively with WordPress.

7. Your technical team is evolving

As your business grows, so does your technical team. WordPress is the industry standard, so finding a WordPress developer is easy. Finding an expert Webflow or Wix developer is more difficult and more expensive.

How to migrate without losing SEO

Migration is the critical stage. A poorly managed migration can cause your organic traffic to drop by 30 to 50 %. Here is the procedure we follow at Evolurise:

1. SEO audit of the current website, Full Wix/Webflow crawl, extraction of all indexed URLs, backlink audit
2. URL mapping, Each old URL is mapped to its new WordPress equivalent
3. Content migration, Export/import of all posts, pages and media
4. WordPress development, Custom theme + all the features of the old website
5. Setting up 301 redirects, Each old URL redirects to the new one, without a query string
6. Sitemap Submission, New sitemap submitted to Google Search Console on the day it went live
7. 30-day monitoring, Daily monitoring of positions and traffic following migration

Are you still trying to decide which platform to choose before you get started? Our WordPress vs Webflow vs Shopify: A Comparison sets out the criteria for the decision. And once the decision has been made, migrating without losing SEO is precisely our WordPress redesign and migration service.