GEO: optimisation for ChatGPT, Perplexity and AI Overviews

Your prospective clients no longer type «WordPress agency Paris» into Google: they ask ChatGPT, «Which WordPress agency do you recommend for a multilingual e-commerce site?». GEO (Generative Engine Optimisation) prepares your website to be referenced by AI search engines: Google AI Overviews, Perplexity, ChatGPT Search, Claude, Gemini and Microsoft Copilot. It differs from traditional SEO, complements it, and is now essential.

What’s changing with AI engines

An AI engine does not return a list of 10 links: it generates a summary answer, citing 3 to 5 sources. To be cited, your content must be directly usable by the model:

• «Quotable» passages» : declarative sentences, specific figures, structured lists that AI can quote verbatim
• Enriched Schema.org : FAQPage, Article, Organisation, Service, with entities correctly linked (sameAs, mainEntity)
• llms.txt and AI bots : a dedicated file in the site’s root directory summarising your offering, listed for ChatGPT/Perplexity
• Trademark notices : presence on sources that AI systems prioritise when crawling (Wikipedia, Reddit, Hacker News, well-known tech websites)
• Enhanced E-E-A-T : indicators of expertise (author pages, links to LinkedIn profiles, publications, certifications)

Our geographical scope

1. AI Visibility Audit : We test your brand against 50 targeted prompts in ChatGPT, Perplexity, AI Overviews, Claude and Gemini. A detailed report showing where you appear and where your competitors appear.
2. Citation-oriented rewriting : restructuring your key pages (services, about us, case studies) into quotable sections, with clear figures and useful lists.
3. Enhanced Schema.org : generation of Organisation, Service, FAQPage and Article with consistent @id values, sameAs links to your profiles, and BreadcrumbList.
4. Creating an llms.txt file : a summary of the website and a structured list of key pages in several languages, where relevant.
5. External links strategy : recommendations on which sources to target (Wikipedia, Quora, Reddit, tech media) to increase the frequency with which AI systems cite them.
6. Continuous monitoring : monthly monitoring of AI quotations, alerts on changes, quarterly adjustments.

Who is it for?

Any business whose B2B buyers use ChatGPT or Perplexity to shortlist service providers (SaaS, agencies, consultancy, training). Niche brands looking to dominate long-tail AI-related search queries. E-commerce sites seeking to appear in AI-generated product recommendations.

Lead times and pricing

Initial audit within 10 working days. Full implementation over 6 to 8 weeks. Monthly monitoring included for 6 months. GEO audit package only: €1,200. Audit + full implementation from €4,800. Recurring monthly monitoring at €390 per month.