WordPress SEO: strategy and technique

WordPress SEO is a combination of three disciplines: technical SEO (architecture, speed, structured data), on-page SEO (content, semantic cocoon, internal linking) and off-page SEO (backlinking, domain authority). Evolurise has expertise in all three and coordinates them into a coherent and measurable strategy.

Our approach to WordPress SEO

Phase 1: Technical SEO audit

Full crawl of your website (Screaming Frog + Ahrefs), analysis of Core Web Vitals, Google Search Console indexing check, identification of 404 errors and chain redirects, structured data audit. We produce a prioritised report of the 20 high-impact fixes.

Phase 2: Keyword research and semantic cocoon

Identification of 50 to 200 strategic keywords for your market. Analysis of search intent for each keyword. Creation of a semantic cocoon: a thematic tree structure that organises your content like a leading expert. Each page addresses a specific search intent and reinforces the others.

Phase 3: Content creation and optimisation

Writing pillar blog posts (2,000+ words), optimised service pages, FAQ pages and case studies. Each piece of content is optimised for its primary and secondary keywords, structured with consistent Hn headings, and enriched with FAQPage and Article structured data. Content is geo-optimised to appear in AI search results (ChatGPT, Perplexity).

Phase 4: Backlinking and domain authority

Identifying high-quality, topic-relevant backlinks; guest posting on high-authority websites in your sector; digital press relations. We build sustainable domain authority – no mass link-building, no PBNs, and no techniques that risk a Google penalty.

Our measured SEO results

• A 40–80% increase in organic traffic (%) within 6 to 12 months for our clients on an ongoing strategy
• Top-3 ranking for key keywords within 4 to 8 months
• Core Web Vitals score in the green before the end of the first month

FAQ, WordPress SEO

How long does it take to see SEO results?

SEO is a medium-term investment. The first technical improvements become apparent within 4 to 8 weeks. Significant improvements in search rankings appear within 4 to 8 months, depending on how competitive the sector is. Our monthly reports show you the progress step by step.

What is the difference between your SEO service and using Rank Math on its own?

Rank Math is a tool for on-page SEO configuration. It does not carry out keyword research, create content, generate backlinks or analyse your competitors. Our SEO service combines strategy, technical optimisation, content and link building – everything that Rank Math cannot do on its own.

Do you offer any ranking guarantees?

No, and be wary of agencies that do so. SEO depends on factors that are partly beyond our control (Google’s algorithm, your competitors’ actions). What we guarantee is the rigorous implementation of best practice and transparent reporting on the results achieved.

What is the budget for a WordPress SEO strategy?

A one-off SEO audit: €490. A monthly SEO strategy (audit + optimisations + content): from €890 per month. Results are proportional to the investment and the duration of the strategy. A minimum of 6 months is recommended to see significant results.

Can my WordPress site appear in AI results (ChatGPT, Perplexity)?

Yes. It’s called GEO (Generative Engine Optimisation). We optimise your content so that it is cited by generative AIs: clear structure, subject-matter authority, verifiable factual data, and comprehensive content on the topics within your area of expertise. AIs cite authoritative sources; we help you become one.

Do you also specialise in local SEO?

Yes. Google My Business optimisation, Schema.org LocalBusiness markup, NAP (Name, Address, Telephone) consistency across the web, local citations, and geolocated landing pages. Ideal for agencies and service-based businesses with a physical presence.