PixelStore: Dokan B2B marketplace with 280 sellers integrated into an ERP system

Since 2017, PixelStore has been operating a B2B marketplace for refurbished IT hardware (servers, switches, workstations). The initial model involved bringing together 12 suppliers on a legacy Magento 1 platform. By 2024, their transaction volume had increased 18-fold, but their platform was struggling: it took 38 seconds to display a product listing; there was no multi-currency support despite them selling in EUR, USD and GBP; and every order had to be placed outside the platform via email due to a lack of functionality (40 % of estimated turnover).

Real bottlenecks: no hierarchical approval of orders (SME buyers often have to get approval from their RAF before placing an order), no EDI for large accounts that require EDIFACT invoices, and a dispute refund workflow managed in parallel on Trello/Notion.

Decision: complete overhaul using WordPress + Dokan + deep ERP integrations.

WordPress 6.9 + WooCommerce 9 + Dokan Pro 4 with a custom multi-vendor hub. WooCommerce multi-currency + WPML (FR/EN/ES) with real-time exchange rates synchronised from the ECB. Stripe Connect Standard for automatic distribution to 280 sellers (with an 8 % commission deduction and a 14-day escrow period).

Custom hierarchical approval module: each buyer can appoint 1 to 3 internal approvers; a basket totalling more than X € triggers an approval workflow via email and a pending dashboard. Slack/Teams notifications via webhook for premium accounts.

EDI EDIFACT: automatic conversion of orders to INVOIC/ORDERS, transmission via encrypted AS2 for the 18 major accounts that request it. Integration of Sage X3 at PixelStore for consolidated accounting monitoring.

Native dispute workflow: initiated from the order details page, moderated process, automatic resolution after 30 days if the seller does not respond. Real-time statistics on the dispute rate per seller (visible in the public profile).