WordPress redesign without losing your SEO

Redesigning a WordPress website is often the best decision a business can make in terms of its digital strategy. Does your current website no longer reflect your brand, load too slowly or lose ground in SEO rankings? Evolurise can manage the redesign or complete migration of your website, with no loss of organic traffic.

Why rebuild your website using WordPress?

The signs that a redesign is needed are often clear: a PageSpeed score below 50, a bounce rate above 70 %, a design that is more than three years out of date, and the inability to edit content without a developer. A WordPress redesign tackles these issues at their root.

• Outdated design: Your website makes a poor first impression. Prospective customers are comparing options. A 2026-style design boosts trust and conversions.
• Reduced performance: Every additional second of loading time costs 7 % in conversions (Google, 2023). A redesign reduces the loading time to under 2 seconds.
• SEO on the decline: Non-HTTPS site, inconsistent URL structure, lack of structured data. The redesign provides an opportunity for a comprehensive SEO audit.
• Maintenance issues: Outdated plugins, a discontinued theme, blocked updates. A clean website is a secure website.

Migrating to WordPress from any CMS

We migrate your content from any existing platform, whilst fully preserving your SEO.

Migration from Wix

Wix is a handy way to get started, but its limitations soon become a hindrance: poor performance, proprietary code and restricted export options. We’ll migrate your Wix content to WordPress and set up 301 redirects to preserve all your hard-earned SEO rankings. See our SEO service →

Migration from Webflow

Webflow is an excellent design tool but can be expensive at scale (monthly subscription, bandwidth limits). Migrating to WordPress frees you from recurring costs and gives you complete control over your infrastructure.

Migration from Joomla or Drupal

Joomla and Drupal are powerful CMSs, but they can be complex to maintain. We migrate your content, articles, pages, media and users to WordPress, with a comprehensive mapping of existing URLs to preserve your domain authority.

Migration from Shopify or PrestaShop

If your e-commerce business is growing and Shopify’s transaction fees are eating into your profit margins, WooCommerce is a commission-free, open-source alternative. We’ll migrate your product catalogue, orders and customers with zero disruption to your service.

Our 5-step redesign process

Maintaining SEO is our top priority. Your organic traffic is too valuable an asset to be put at risk by a poorly managed redesign.

1. SEO and technical audit of the existing website, Full crawl, extraction of all indexed URLs, backlink analysis, mapping of current rankings.
2. New design and architecture, Mock-ups approved with you. Definition of the new site map, mapping existing URLs to the new structure.
3. Custom WordPress development, Custom theme, content migration, ACF configuration, cross-device testing.
4. Secure SEO migration, Setting up all 301 redirects, submitting the new sitemap, monitoring rankings from day 1 to day 30.
5. Deployment and monitoring, Staged roll-out, 404 error checking, 30-day performance report.

What changes following an Evolurise overhaul

On average, following a redesign, our clients see: loading times reduced by two-thirds, PageSpeed scores rising from 45 to 92, bounce rates falling by 35 %, and conversion rates increasing from 25 to 40 %. These aren’t promises; they are results measured on our recent case studies.

Frequently Asked Questions about the WordPress redesign

Will the redesign affect my search engine optimisation?

No, not if it’s managed properly. Our process includes a comprehensive SEO audit prior to the redesign and a thorough mapping of all 301 redirects. We monitor rankings for 30 days after the site goes live to identify any issues immediately.

How long does a WordPress redesign take?

On average, 6 to 10 weeks, depending on the size of the existing website and the complexity of its features. A 10-page showcase website can be redesigned in 4 weeks. An e-commerce portal with 500 products requires more time for data migration.

Can I keep my domain name and web hosting?

Yes. We work on a staging environment and only switch over your DNS once everything has been fully validated. You keep your domain name and can either stay with your current hosting provider or migrate to a more high-performance hosting solution.

What will happen to my existing content?

We migrate all your content: articles, pages, media, comments and users. URL mapping ensures that no indexed pages are lost. For low-quality content, we recommend an editorial audit to decide what to keep, merge or delete.

What is the ROI of a WordPress redesign?

For an SME, a well-executed website redesign typically generates a positive ROI within 6 to 12 months, thanks to improved organic traffic (an increase of 30–60 % in one year), a lower bounce rate and higher conversion rates. We document the before-and-after metrics for each project.

Ready to give your website a new lease of life? Get a free audit of your current website →

Services related to the redesign

• Bespoke WordPress development, Starting afresh with the best foundations
• SEO WordPress, Maximising traffic following the redesign
• WordPress maintenance, Ensuring the website remains effective in the long term